New GM of The Avenue Viera ready for challenges, changes


Kevin Cedik is the new general manager of The Avenue Viera.

Jill Blue

Since its opening 14 years ago, The Avenue Viera has become the top destination to shop in Brevard County and the region.

Kevin Cedik wants to keep that tradition going and make The Avenue even better.

“It’s all about making sure that the guests coming here have a good experience, whether they're visiting a restaurant, an entertainment venue or a retailer,” Cedik said. “We want to make sure that when they come out here we want to give them an opportunity to come again.”

Cedik is a professional management executive with more than 21 years of experience in property management, financial management, corporate security, and operations and personnel management within the shopping center and entertainment industry. He was named The Avenue’s new general manager earlier this month.

Prior to joining The Avenue, Cedik was general manager of The Liberty Center near Cincinnati, Ohio, which is owned by Steiner + Associates. He also was director of special events for the Easter Seals Center of Louisville, Ky. and director of security for the Richard E. Jacobs Group.

Cedik has a master’s degree in business administration from Franklin University and a bachelor’s of science degree in political science and criminal justice from the University of Akron.

Cedik said he took the job because it was a real good opportunity to take The Avenue to the next level and where it needs to grow to continue to be successful.

“The Avenue is a community-based center,” he said. ”The Avenue is very big on the Viera area and the people who live here, but it’s also trying to be the destination for the region. The biggest challenge for The Avenue is keeping up with Viera’s growth. If the demographics change, we have to change with it.”

Cedik said some of the changes he would like to see at The Avenue include additional dining options and entertainment venues. “I would like to create a good mix of retail, dining and entertainment options that will drive traffic and families to The Avenue. I think we have a pretty good customer-base now but with more families moving into the area, we want to attract more families to come here.”

Cedik said some of the changes coming to The Avenue include some redevelopment plans, a new look in the Central Park area, the new pop fountain in front of the AMC Theater, four, five new tenants in the next six months and improvements to some upcoming events.

“We are always re-evaluating everything, from events to tenant mix to what we do with the property,” he said. “We are always trying to attract tenants or looking at advertising and marketing opportunities. All of those are on-going things,” he said.

Despite recent statistical data that have shown how online shopping has had a dramatic impact on retailers around the world, Cedik said there is still a need for brick-and-mortar stores because many retailers are changing the way they do business.

“They’re changing the way they’re doing retail,” he said. “It’s all about the experience and the guests coming in have to have a good experience coming into those retail shops. That’s what we are doing at The Avenue.”