Market Street promises to energize its residents


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Market Street, a 44,162-square-foot residence for memory care patients, is scheduled to open this coming summer on Murrell Road. Artist's rendering courtesy of Watercrest Senior Living Group

Market Street, a residence for memory care patients, is scheduled to open in summer 2016 at 6845 Murrell Road in Viera.

Watercrest Senior Living Group of Vero Beach is developing the 44,162-square-foot community on 3.35 acres on the east side of Murrell Road, just south of Indian River Colony Club. Groundbreaking was in August, and construction by Walker and Co. is on schedule, said Kathryn Vorkapich, director of public relations for creative firm Chandon Nicholas in Vero Beach.

With two cul-de-sac-style neighborhoods joined by a courtyard, Market Street will have 60 apartments for residents diagnosed with Alzheimer’s or other types of dementia, Vorkapich said.

Market Street offers apartments with a full bathroom and shower, three chef-prepared meals daily and restaurant-style dining, 24-hour licensed nursing and personal care, wellness programs and on-site salon and spa services. Market Street Courtyard will be a community focal point, with a streetscape that includes a bakery, an art gallery, a newsstand and gardens.

Market Street Courtyard will be a community focal point, with a streetscape that includes a bakery, an art gallery, a newsstand and gardens, Vorkapich said.

“It’s really going to be remarkable, this main street vision that will have people with Alzheimer’s feeling as though they’re living their normal day-to-day life,” Vorkapich said. “They will walk from a salon to a post office to a barber shop that are all securely enclosed in one community.”

Residents can express themselves through art through Memories in the Making, a program endorsed by the Alzheimer’s Association. A Music and Memory program can help residents connect with fond memories, and Market Street’s Personal Life Silhouettes program creates a personalized profile on each resident.

“Our Market Street concept features a multi-sensory living experience designed to energize the mind, body and spirit of our residents,” said Michele Thompson, vice president of operations for Watercrest. “Our compassionate associates are trained to understand the safety and flexibility our residents deserve. We believe training sets us apart, as all associates are certified dementia practitioners.

A sales office will open in Viera in the spring to accept reservations and provide community and care information, residence options and pricing, and employment opportunities, Vorkapich said.

The $16 million Viera project is one of several Watercrest developments either completed or under construction. For more information, call 772-539-4560 or go to watercrestslg.com.