With holiday wreath stroll, it's better to give and to receive


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LOFT sales associate Maegan Lammers, left, and manager Esther Buesing display a wreath for the holiday stroll that will benefit St. Jude Children's Hospital through Dec. 12 at participating stores across The Avenue Viera.

photo by Linda Wiggins

Looking for a way to get in the holiday spirit ― and give back too?

Through Dec. 12, shoppers at The Avenue Viera can bid on wreaths decorated by merchants to benefit the St. Jude Children’s Foundation.

The artificial wreaths are being provided by LOFT as part of parent company ANN INC.’s partnership with the children’s cancer hospital, which never turns a sick child away based on ability to pay. 

Participating merchants at The Avenue Viera can decorate the wreath any way they  like, and add additional goodies like products or gift cards. Shoppers can add their bids to a sheet of paper located near the wreaths in each individual store. Winners will be notified after Dec. 12.

On Dec. 9, a wreath stroll at The Avenue Viera will take place involving all of the participating merchants. Each location will offer something seasonal and special for shoppers. At sponsoring store LOFT, a hot chocolate bar will be available.

“The wreath stroll is just a way to bring awareness about the event before it ends, and it’s also a great way to get the community out and celebrating the season together,” LOFT manager Esther Buesing said.

This is the second year for the wreath fundraiser. Last year’s event saw 25 merchant participants and raised $2,500 for St. Jude. Donations can also be made directly to the organization inside LOFT. 

A full list of participating merchants is available at LOFT. Visit StJude.org for more information on donating.

In its 10th year as part of the Thanks and Giving holiday campaign, ANNE INC. has raised more than $33 million for St. Jude Children’s Hospital. 

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