Gourmet grocer The Fresh Market to sprout in Suntree this fall


Signs at Wickham Road and Jordan Blass Drive in Suntree announce the opening of a specialty grocer at the site. The Fresh Market is set to open this fall as the anchor of Pineda Landings, a planned 50,000-square-foot retail center.

Mike Gaffey

The white sign posted at Wickham Road and Jordan Blass Drive tantalizes passing motorists with the question, “Guess Who’s Coming to Town.”

The answer is The Fresh Market.

The Greenville, N.C.-based gourmet supermarket chain plans to open its first Brevard County location on the east side of Wickham Road at Jordan Blass Drive this fall. In December, the company announced on its website that a lease agreement had been signed for the property.

The proposed 21,000-square-foot specialty grocer would anchor Pineda Landings, a new 50,000-square-foot retail center to be built at the 17.5-acre site. An additional 29,000 square feet of Class “A” retail space would be available at the center, which would have 274 parking spaces, according to a Portable Document Format (PDF) by Orlando-based real estate advisory firm BishopBeale.

“This will be the first Fresh Market in all of Brevard County,” stated Jill Rose, vice president of retail services for BishopBeale, which will break ground soon on the retail center. “The Suntree/Viera area of Melbourne has seen an influx of commercial development as we are coming out of our recent recession. This increase in activity is fueled by the higher income demographic and solid employment in the area, which sparked The Fresh Market’s attention as they sought additional areas in Florida to serve.”

There has been no word of how many jobs might be created at The Fresh Market, but other locations, including a new store in Plantation, have hired about 90 employees.

Founded in 1982, The Fresh Market tries to create the look and feel of a European-style open-air market stocked with fresh meats, seafood, fruits, vegetables and hard-to-find items from around the globe. Visitors can enjoy classical music and free samples of coffee while they shop.

The Fresh Market stores offer more than 30 whole bean coffee brands and a large selection of decaffeinated blends, a deli stocked with a variety of meats and more than 200 domestic and imported cheeses, a candy department and a produce section featuring more than 400 items and a large section of organic, locally or regionally grown items.

 “We are eager to bring high-end retailers like The Fresh Market to Brevard County,” said Billy Bishop, president and principal of BishopBeale.  “The community has been so great, and we see a lot of promise in the future of this area.”

   The Suntree location will be the 41st Florida store for The Fresh Market, which operates 164 stores in 27 states, including four in the Orlando area and one in Vero Beach. Operating hours are from 8 a.m. to 9 p.m. daily.

For more information, visit thefreshmarket.com