New Viera East GM happy to be home again
Tim Melloh took over as general manager at Viera East Golf Club in February. He is a Cocoa High graduate.
Photo by Carl Kotala
It’s great to be back home.
That’s what Tim Melloh, the new general manager of Viera East Golf Club, had to say about coming back to Brevard County.
The 54-year-old not only graduated from Cocoa High School, he also spent a year-and-a-half at what is now called Eastern Florida State College before embarking on a career in golf, the last 16 years of which were spent at Florida State’s Seminole Golf Course.
Now he’s working at a course he’s very familiar with, having played it while visiting his father and sister, who still live in Cocoa.
“I love this golf course, the facility here,” Melloh said.
Though he has not made any sweeping changes, Melloh does have plans to help the course moving forward.
“The one thing I was able to do is recommend to the board, which they approved, is that we’ve hired a golf course architect to produce a master plan for future renovations out here,” he said.
Having a master plan, Melloh explained, would help give the board not only a recommendation of which order the improvements should be made, but also a cost analysis of how much the work would cost.
“It’s a plan that could be done next year, or it could be done seven or eight years from now,” he said. “It just depends on what the board chooses to do. At some point and time, I feel as though the board will want to re-invest in the golf course.”
One of the things that made the job so intriguing was the capability for growth that Melloh sees in Viera East, which currently averages between 44,000 to 46,000 rounds a year.
“The potential here is we could probably grow this to 55,000 to 60,000,” he said “The key to doing that, though, would be making your golf course strong during the months when the snow birds aren’t here.”
One avenue toward that is reminding people that Viera East is not a private club.
“I think a lot of the marketing we’re going to be doing in the future is really letting people know that the public is welcome here, and that there is plenty of availability for them,” he said. “We have some very affordable rates and a quality golf course.
“I think most people in the community who have played the golf course will recognize our layout as being one of the best in the county.”