Construction continues on newest retirement community


Construction on the all-inclusive, resort-style community designed for adults 55 and older is on schedule for completion by the summer of 2021.

When completed, Shell Harbor Retirement Community at 2855 Murrell Road in Rockledge will have 130 apartments — studio, one, two and three bedrooms — for lease.

Kelly Jo Hinrichs, vice president of marketing for Resort Lifestyles Communities, the Nebraska-based company that owns and operates Shell Harbor, said the completion date hasn’t changed because of the coronavirus pandemic.

“We’re right on schedule,” she said. “We have safety procedures in place to make sure everyone is protected.”

Hinrichs said that a unique feature is that future tenants can become a charter resident. A $500 deposit (refundable or applied to your first month’s rent) puts you in line for an appointment to select your apartment.

“As a charter resident, you receive top priority for selecting your apartment layout and location,” she said.

Other exclusive charter benefits include:

  • Pack-move-unpack package valued up to $1,000
  • Washer and dryer
  • 20 complimentary meals for family and friends
  • Two complimentary guest suite certificates

“We’ve had a great initial response to our all-inclusive community,” Hinrichs said.

Shell Harbor offers all-inclusive amenities and services — live-in managers, housekeeping, utilities, resort-style dining, transportation and concierge services and valet parking. In addition, residents can watch films in a 150-seat movie theater or enjoy the in-house fitness center, spa, salon, bank and gift shop.

Apartment sizes range from 566 to 1,206 square feet.

“We develop luxurious, all-inclusive resort-style communities to provide a relaxing and worry-free retirement lifestyle for our residents,” Hinrichs said. “From the moment you walk through our doors, you’ll see that our primary focus is on our current and future residents and their families. The comfort, safety and enjoyment of our residents are our top priorities. For this reason, every community is staffed with live-in managers, a 24/7 medical alert system and concierge service, gourmet chefs, housekeepers, maintenance staff and a full-time lifestyle director.”

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