Viera businesses flourish in the 2020 ADDY Awards Gala


Adam Palumbo left, and Jill Blue are all smiles after winning a coveted Silver ADDY award.

Jorjann Blake

Bluewater Creative Group, which publishes the Viera Voice, Senior Life and the Boomer Guide, won a Silver ADDY on Feb. 21 at the 2020 ADDY Awards Gala.

The annual gathering of the American Advertising Federation — Space Coast was held at the Center for Collaboration in Rockledge.

Adam Palumbo, the art director and designer for Bluewater Creative Group, created the outdoor signage and new logo for the Art Gallery of Viera.

The American Advertising Federation is the unifying voice of advertising on the Space Coast.

"The design that Adam created is modern, clean and effective," said Jill Blue, the CEO of Bluewater Creative Group. "The re-branding of the Art Gallery of Viera showcases a vibrant and new feeling."

The Viera Company marketing department won several awards at the gala. It won Best in Print Design and Publication and Cover Design for Viera Vision‘s volume 15 and issue 3 — The Season; an ADDY Gold for Publication Cover Design for Viera Vision’s, volume 15 and issue 1 for Wetlands Birds; an ADDY Silver for Social Media Single Execution’s Viera Holiday Jokes; an ADDY Silver for Event — Light Up Viera Holiday Parade; an ADDY Silver for Editorial Spread or Feature — Launch; and an ADDY Silver for Card, Invitation or Announcement for Wonders of the Wetlands.

“The Viera Company's marketing team is proud to have won multiple prestigious awards from the American Advertising Federation Space Coast,’’ said Lauri Duda, the vice president of marketing. “Our hard-working creative team is a collection of unique talent and we are very proud of all they do for The Viera Company and the entire community.’’

For a complete list of the 2020 ADDY Awards Gala winners, go to