The Avenue Viera offers busy spring events schedule
Kristi Furci, marketing coordinator for The Avenue Viera, outlines coming attractions April 9 at the monthly Viera Means Business breakfast.
Free yoga classes, live entertainment, a car show and a craft brew fest are a few of the events planned this spring at The Avenue Viera.
“We’ve got some really great events that I’m really tickled about,” Kristi Furci, marketing coordinator for the open-air shopping mall at 2261 Town Centre Ave., told about 100 people gathered April 9 at the mall’s community room for Viera Means Business, a monthly Viera Voice business networking breakfast.
Furci said The Avenue Viera’s free weekly Live After Five music series in Central Park has been moved from Fridays to Thursdays from 5 to 8 p.m. to capture after-work crowds.
“Our performers come from all over the country — they’re just not local,” Furci said. “I think the last two weeks we had performers from Austin, Texas, so that’s been pretty exciting.”
The mall hosted British pop singer-songwriter Katy Tiz for a free concert April 15 as part of iHeartRadio’s On the Verge Artist music series. Furci said the iHeartRadio tour previously featured singer Meghan Trainor, whose single “All About That Bass” spent eight weeks at No. 1 on Billboard magazine’s Hot 100 list and whose follow-up, “Lips are Moving” was a Top 5 hit.
The mall presents Cruise at the Avenue, a classic car show, from 1 to 5 p.m. May 2 to benefit Boy Scouts of America.
On May 9, World of Beer hosts a craft brew festival from 1 to 5 p.m., featuring dozens of vendors offering samples of brews and live music, Furci said.
And on May 16, the mall is the site of the Promise Walk for Preeclampsia to raise money to fight the disorder that threatens mothers and their unborn babies. Registration is at 7:30 a.m. and the 3K walk around The Avenue Viera starts at 8:50 a.m. Pre-registration fee is $20 for adults and $10 for children, while the day-of-event registration fee is $25.
Furci said the mall’s free Yoga in the Park classes at 9 a.m. Saturdays in Central Park have become very popular. “It’s complimentary and the classes are led by certified yoga instructors,” she said. Participants should bring a mat and water.
The Avenue is working with the Chamber of Commerce on an upcoming Taste of Brevard event, and mall restaurants will take part, Furci said.
The Avenue Viera also plans to offer more kids’ events, Furci said. The mall used to host Radio Disney events but no longer does so, she said.
“We’re going to be putting a lot of children’s events on the calendar,” she said.
For more information, call 321-634-5390 or go to viera.shoptheavenue.com.