Delta Life Fitness gives women a workout worthy of a Marine
Owner-operator-instructor Erin Roche demonstrates battle ropes at Delta Life Fitness, which had its soft opening Sept. 6 in Viera.
Photo by Mike Gaffey
Delta Life Fitness, a health club franchise that gives women a calorie-clobbering, Marine Corps-style workout, has opened in Viera.
The 4,000-square-foot facility at 6729 Colonnade Ave., Suite 119, had a soft opening Sept. 6, welcoming more than 80 members who signed up during a pre-opening campaign, owner-operator-instructor Erin Roche said.
“Delta Life Fitness is designed for empowering women for lifelong change,” said Roche, a Viera resident whose husband, Ryan, is a combat-disabled Marine veteran. “We believe women are the matriarch of the family and the matriarch of the world. We believe everything great starts with them, so any facility that empowers women where the catalyst is health and fitness is awesome.”
Instructors guide clients though a 30-minute workout class that combines body-toning resistance and fat-burning cardio exercises, Roche said.
The new-to-Brevard franchise’s trademark “Tone and Torch” exercise program is scientifically adapted for women from Marine Corps-style group fitness training, Roche said. Women of all fitness levels can participate in the same group workout, where they can control their own intensity level, she added.
“We’re seeing results that are blasting 400 to well over 1,000 calories from a 30-minute workout,” Roche said. ”And the burn continues on for hours and hours after the workout.”
All classes involve interval training and multiple stations, and clients use a variety of exercise equipment such as kettlebells and weight bars, Roche said.
“It’s like circuit training that changes every day,” she said. “You never see the same workout more than once in six months.”
Classes are at 5:15, 6:15, 8 and 9:30 a.m. and 5:30 and 6:30 p.m. Monday, Tuesday, Thursday and Friday, and 8 and 9 a.m. Saturday, general manager Jen Helms said. Wednesdays and Sundays are reserved for consultations and appointments, she said.
There is also a supervised area for children during the 9:30 a.m. and 5:30 and 6:30 p.m. weekday classes and Saturday morning classes, Helms said.
Delta Life doesn’t charge a client who misses a class, Roche said.
“We all understand life,” she said, “and this is all about empowering women for life, not punishing them because life gets in the way.”
The franchise started out in Texas in 2009 as a workout-in-the-park program, then evolved into Delta Life Fitness when it became a concept for women only. Today, locations stretch from Florida to California. The closest Delta Fitness to the Viera franchise is in Daytona Beach, Roche said.
The franchise's name is derived from the Greek letter "Delta," which means “change,” Helms explained.
“It’s change-your-life fitness,” Helms said. “It’s not a workout to get to a scale on Monday. It’s not just to get fit for weekend sports. This is a life change and empowerment program in which fitness becomes the catalyst for good health along with the environment of positivity that you see here.”
For more information, go to deltalifefitnessviera.com or call 321-750-7113.