’Crow theme to Follow Yellow Brick Road


Mark Sexton, left, Reilly Koshlap, Aimee Koshlap, Tara Pagliarini and Doug Holton start to add hay to the Follow the Yellow Brick Road Crow for the Scarecrow Stroll starting Oct. 3 and continuing until Oct. 17. The crow will be moved to the Viera Discovery Center at The Avenue Viera for the two-week stroll.


The creative team at Family Promise of Brevard hopes to take Viera Voice’s upcoming Scarecrow Stroll by a tornado of literary proportions when it seeks to recreate the twister that landed Dorothy and her pals in Oz.

“The ’crow will be in the shape of a tornado and within it will be items such as the ruby red slippers, the Tin Man’s hat and the Cowardly Lion’s heart,” said Tara Pagliarini, the executive director of Family Promise of Brevard.

The “Follow the Yellow Brick Road” scarecrow theme was selected to complement the nonprofit’s major fundraiser, a March 1, 2019 5K run/walk that is all about the Emerald City. The run, which begins at the Church of Viera, has been embraced by the community.


“We got about 500 runners last year and many of them were in ‘Wizard of Oz’ costumes,” added Pagliarini.

Family Promise’s tornado scarecrow will join more than 30 fellow ’crows built by local businesses and organizations for the Stroll.

The community is invited to visit the scarecrows in Viera, Suntree and Rockledge anytime between Oct. 3 and Oct. 17 using the map insert in this issue of the Viera Voice and to vote for their favorite ’crow in the ballot also included. Leave the ballot at locations listed on the map.

Participants who check out all the “contestants” in the Scarecrow Stroll will be entered in a prize drawing for a Gaylord Palms one-night resort stay with tickets for four to ICE, a Christmas scavenger hunt book and a Gingerbread Decorating Experience. Those who visit only half of the scarecrows can still win the second prize of $250 in Skyzone passes or a third prize of a pizza party for 20. Winners will be announced at Viera Voice’s Harvest Festival on Oct 20 at The Avenue Viera.

The Scarecrow Stroll is sponsored by Forever Florida and Health First Health Plans.

For the ’crow team at Family Promise of Brevard, the Stroll is particularly significant, since the agency is the beneficiary of proceeds from the Scarecrow Stroll auction.

Launched five years ago, the nonprofit collaborates with community resources to end family homelessness. Approximately 3,000 students in Brevard public schools are homeless.

“Their families may live in their car, in a tent or on the couch at a friend’s place,” Pagliarini said.

Homelessness in Brevard continues to rise because of the widening gap between income and available affordable housing.

Family Promise connects families with the network of churches that provide emergency shelter and food. Funded by donations, grants and revenue from special events, the nonprofit works with homeless families to find stable housing and prevent subsequent homelessness.

For more information on the Viera Voice Scarecrow Stroll, call 321-242-1235 or go to vieravoice.com. For more on Family Promise of Brevard, call 321-209-3391 or go to familypromiseofbrevard.org.