Viera ranked among top 15 top-selling master-planned communities


By RCLCO Real Estate Advisors

Viera, FL – July 13, 2020 – For the past 26 years, RCLCO has conducted a national survey identifying the top-selling Master Planned Communities (MPCs) in the nation. Earlier this month, they released their mid-year 2020 results, which ranked Viera, Florida as the 5th top-selling Master Planned Community in the state of Florida and 13th in the nation.  This represents a significant leap for Viera from its ranking of 25th for the same period last year.  The rankings are based on new-homes sales, with feedback from industry contacts and consultants, whose research supports this prestigious annual compilation.

Notably, not all MPCs participate in the mid-year report so the rankings differ from the annual rankings. However, the rise in position for the mid-year rankings is an indicator of Viera’s overall performance to date for 2020 and is illustrative of Viera’s efforts to break into the national top 20.

Karl Pischke, Vice President of RCLCO stated, “After an impressive 41% increase in sales compared to the same time period last year, Viera has become the 13th top-selling community in the country thus far in 2020. The Top-Selling Master-Planned Communities Report is a publication released by RCLCO Real Estate Advisors twice each year to track the best-performing communities in the country. Viera’s performance in 2020 is particularly impressive following a 22nd place finish in RCLCO’s 2019 year-end report, and is indicative of the careful planning and investment in community place-making done by The Viera Company.”

“Viera continues to be ranked as one of the best-selling master-planned communities in the country and benefits from a strong Space Coast market that has witnessed incredible job growth in the high tech, commercial space and defense contracting industries,” says Todd J. Pokrywa, President of The Viera Company.  “The master-planned community is in the geographic heart of Brevard County and has attracted over 27,000 residents living in nearly 13,000 homes and 10,000 jobs within 725 businesses.  Viera has a network of over a hundred miles of trails connecting neighborhoods to a plethora of attractive amenities throughout the community including the new Addison Village Club, Brevard Zoo, A-rated schools, multiple places of worship, a wide array of medical services, the award-winning Duran Golf Club, USSSA Space Coast Stadium Complex, Viera Wetlands, and The Avenue Viera lifestyle center. The RCLCO mid-year ranking is a validation of The Viera Company’s strategy to create a vibrant and livable mixed-use and master-planned community.”

“Achieving a ranking as one of the Top 15 MPCs in the country with a 41% increase in sales from this time in 2019 is a testament both to our adherence to an overall vision of quality and product diversity as well as our homebuilders' investments in technology,” added Scott Miller, Senior Vice President of Sales and Community Development.  “It is our builders’ rapid adoption of virtual tours and other innovative practices that continue to give homebuyers confidence and comfort in touring models online or in-person and these initiatives help address the increasing demand for new homes with healthy features and work and learn from home options.”

To read the full RCLCO mid-year list, go to

About The Viera Company

The Viera Company, a wholly-owned subsidiary of A. Duda Sons, Inc., manages commercial and residential development of Duda’s non-agricultural property and is the developer of the master-planned community of Viera in Brevard County, Florida. The company’s integrated real estate operations include Viera Builders, Viera Commercial Properties and the Duran Golf Club. The mission of The Viera Company is to create vibrant, livable communities that are built with faith, integrity and thoughtful stewardship of the land.  For more information, go to

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