Mr. J’s serves up frozen treats for those serving during pandemic


Gregory Jones owns Mr. J’s Ice Cream Trucks.

Adam Palumbo

As it has for many business owners, the pandemic left Gregory Jones in the lurch for weeks. However, Jones, the owner of Mr. J.’s Ice Cream Trucks, did not sit back and mope. Instead, he decided to give his frozen treats to hospital medical staff and members of the police and fire departments.

“Who can use this better than our first responders?” Jones said. 

Jones is not your regular ice cream man. For one, he is somewhat of an ice cream truck snob, who launched his company after being so unhappy with the trucks that would seek the business of his grandchildren. He ordered a custom version of his vision of a mobile ice cream shop.

His background also is unique in the frozen treat industry. For decades, Jones served as an air marshal traveling the world to keep airplanes safe in unsafe areas such as the Middle East. As a special agent in the air marshal program, Jones was in his office by the Hudson River when he witnessed the Twin Towers collapse Sept. 11, 2001.

He was just 19 when he enlisted in the U.S. Army during the Vietnam War and served there as a combat engineer between 1969 and 1970.  He joined the federal law enforcement field after three years of military service. Thirty-four years later, Jones and his wife, Audrey, relocated to Viera after visiting some work buddies who had moved there. A couple of years on the couch made him realize that sitting on the couch was not for him, so he casted about for a business. His ice cream-loving grandkids sealed the deal and Jones was off selling Good Humor and Blue Bunny products at playing fields, day care centers, corporate retreats and even a wedding or two. During National Nurses’ Week, Jones makes a point of stopping at 20 nursing homes. At the Valiant Air Command Warbird Museum, Jones concocted 700 root beer floats for a special event. 

Business has been sweet, so he added a second truck, which his neighbor navigates when Jones needs an extra hand.

His trucks carry 30 different specialty frozen treats (Spiderman and Spongebob ice cream are the kids’ favorites), plus eight types of beverages, hot dogs, potato chips, candy, and even “healthy” products such as vegetarian hot dogs. 

According to Jones, you can’t beat being the ice cream man.

“Everyone gets excited to see you,” he said.

For more on Mr. J’s Ice Cream Trucks, call 321-626-0044 or go to