Senior Life again wins Best of Show at NAMPA awards banquet


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R. Norman Moody, the editor of Senior Life, holds the trophy that Senior Life won for earning Best of Show in the North American Mature Publishers Association’s contest.

Adam Palumbo

For the second consecutive year and the fourth time in five years, Senior Life of Florida, published by Bluewater Creative Group, captured the Best of Show Division B honors during the 2019 North American Mature Publishers Association’s awards banquet held Oct. 14 at The Guest House of Graceland in Memphis, Tennessee.

The awards banquet was part of NAMPA’s national convention. It also celebrated NAMPA’s 25th anniversary of its founding.

In addition to its Best of Show award, Senior Life won 15 other awards in 34 categories.

The competition was divided into four divisions depending on circulation — Division A with 25,000 or less circulation; Division B with circulation between 25,001 and 50,000; Division C with circulation between 50,001 and 100,000, and Division D with circulation of 100,001 or more.

The other 15 Senior Life awards were:

• Senior Issues: Tied for second place, Ernest Arico, help available if you plan to downsize your house, and Ed Baranowski, life-saving tips on being prepared in case of a medical emergency.

• Editorial/Opinion: First place,
R. Norman Moody, Tuskegee Airman to finally get full military honors years after his death.

• Resource Guide or Directory: First place, Boomer Guide, 2019 edition.

• How-to Feature: Third place, Austin Rushnell, you can take great photos with your cellphone.

• Feature Writing: Second place, Jeff Navin, “It’s A Colorful Life.”

• Topical Issues: First place, Ernest Arico, “Parkinson’s Down for the Count.”

• Front Cover (Photo): First place, Boomer Guide, 2019 edition.

• Table of Contents: Second place, Boomer Guide, 2019 edition.

• Annual Resource Guide or Directory Design: First place, Boomer Guide, 2019 edition.

• Feature Layout: Second place, the presentation of photos on colorful murals is fun to look at and easy to navigate.

• Best Overall Use of Photography: Second place, regular sections, such as Senior Living, Neighbors, Senior Life Stripes and Senior Life Health and Wellness are consistently designed and labeled to create a familiar publication.

• Self-Promotion (Outside Source): Third place, display advertisement is nicely balanced and uses limited space well.

• Self-Promotion (Awards): Second place, outstanding image of the “Best of Show” trophy immediately grabs the reader’s eye.

• Best Single Ad (Color): First place, fantastic use of a large space. The ad is bright, colorful, informative, balanced, engaging and fun.

• Best Banner: First place, a colorful, almost whimsical banner is bold and attention-grabbing.

“I am so proud of our staff, writers, reporters and editors,” said Jill Blue, CEO of the Bluewater Creative Group. “We tried to submit something from everyone in all of the different categories.”

There were more than 300 entries submitted from publications for the 2019 NAMPA awards. All total, there were 176 award winners in the four divisions.

All award entries were judged by the School of Journalism at the University of Missouri in Columbia.

Senior Life also won Best of Show awards in 2015, 2016 and 2018.

“It gives us recognition for our efforts as we cover stories and topics for the mature market,’’ Blue said. “Our writers are looking for the best article to cover in Brevard County. The Senior Life team deserves to be acknowledged for their hard work and passion for their craft. It’s wonderful bringing home the Best of Show; we were up against some stiff competition. The writers and designers are already looking forward to next year and thinking of ways to write and design to stay on top.’’

Senior Life is the group’s first publication. It began in May 1997.

“I am so proud of our team,’’ Blue said. “We strive to cover events and topics of importance to Brevard residents. Our papers tell stories. Each paper is a snapshot of that month. We look at events, accomplishments, sports, featured residents and hints on how we can live to our best and most fulfilled age.’’

The 2019 NAMPA national convention included many educational sessions as well as networking opportunities for publishers, editors, sales staff and others to share their wealth of knowledge and experience.

Several exhibitors and sponsors attended, offering attendees information about their products and services. On Oct. 13, a reception and dinner to celebrate NAMPA’s 25th anniversary took place. Then, on Oct. 14, the top awards for publishing excellence from its member publications were announced at a gala awards banquet.

Founded in 1994, NAMPA members publish 92 publications in 36 market areas with a combined estimated monthly readership of 4.4 million of senior/boomers located in the United States and Canada.  NAMPA’s corporate headquarters are located in Shreveport, Louisiana.

NAMPA is a nonprofit international association for publishers of local, regional senior and boomer publications that meet to share leading edge strategies and marketing tactics.

Besides Senior Life, the Bluewater Creative Group publishes the Viera Voice and the Boomer Guide. Its offices are located at 7630 North Wickham Road, Suite 105, in Viera. For more information about the group and its publications and services, call 321-242-1235 or go to bluewatercreativegroup.com