Business leaders get update on Viera Company projects


The unique Strom Park is the first community of the new west Viera area, which ultimately will be home to nearly 30,000 new residents.

Representatives of The Viera Company presented an update on numerous construction projects during an Aug. 12 meeting of the Viera Suntree Business Council of the Melbourne Regional Chamber of East Central Florida.

Projects for the rapidly growing area include new residential communities as well as road construction, Scott Miller, vice president of sales and community management and president/broker for Viera Realty, Inc., and Todd Pokrywa, senior vice president for land use planning and development, told attendees.

“We’re one of the top master planned communities in the country, and over the next several years we’re looking forward to moving into the Top 20, and hopefully the Top 10,” Miller said.  

New communities planned for Viera include Addison Village, just south of Health First’s Viera Hospital which is the first of four planned village-style communities. Some 4,000 residential units are planned in several neighborhoods in Addison Village: initially Reeling Park North, a community near the currently-under-construction Strom Park; Seville, a 49-lot gated community just south of the traffic circle; Trasona, a community on land west of Stadium Parkway and south of Wickham Road; and Valencia, a 69-unit gated community just south of Seville.

A village center will serve as a community gathering place as well as a location for commercial uses. Addison Village neighborhoods will feature numerous amenities and be connected by a network of streets and trails to encourage walking, biking and other recreational activities. 

Scott Miller, vice president of sales and community management for The Viera Company and president/broker for Viera Realty, Inc., addresses the Viera Suntree Business Council of the Melbourne Regional Chamber of East Central Florida.

Sales are set to start this year for Adelaide, a high-end 150-lot gated community in Viera’s northern section, Miller said. Community amenities are planned to include a five-acre park, a private 120-acre central recreational lake, tennis courts and a jogging trail system.

New Viera residents are a mix of young professionals, older Brevardians downsizing to smaller homes, residents from the Orlando and Miami areas seeking better schools and less congestion, and Northerners, Miller said.  “We get our fair share of people from the Mid-Atlantic, Virginia, D.C., Maryland area,” he said.

The Viera Company is juggling several road construction projects that it is fully funded, Pokrywa said. Chief among them is the six-laning of Wickham Road from Murrell Road to the traffic circle. Originally planned for completion this year, the $10 million project has been hampered by heavy rains and won’t be finished until 2016.

Work also is proceeding on widening Stadium Parkway from the Fiske Boulevard-Interstate-95 interchange to just north of the Viera Boulevard intersection, Pokrywa said, improving Stadium Parkway south of Wickham Road, and extending Lake Andrew Drive south, where it eventually will link with the Pineda Causeway interchange. The company is also contributing about $12 million to a current roadway improvements project on Barnes Boulevard.

The Viera Co. also will pay for widening sections of Viera Boulevard from two lanes to four lanes, Pokrywa said. Work will coincide with a $7.5 million Florida Department of Transportation project that will transform the Viera Boulevard interchange into a “diverging diamond” interchange. The project is expected to start in 2017, he said.

The interchange project will help set the stage for development of a proposed regional commerce center/office park at the southwest quadrant of Viera Boulevard and l-95, Pokrywa said.

Nearly 300 businesses have opened in Viera and have created about 10,000 jobs, or one for every Viera household, Pokrywa said.

The company agreed to more than $40 million in roadway improvements as mitigation for transportation network impacts when the Brevard County Commission approved future development in west Viera in 2009.

“You’ve got to be able to get in and out of the community if you’re going to live here and if you’re going to locate your business here, so we’re getting ahead of the curve in many instances and making those improvements now,” Pokrywa said.