Upscale, tech savvy hotel coming to Viera in late 2020


Groundbreaking for a new hotel at the intersection of Viera Boulevard and Schenk Avenue will take place in May.

Klinton Landress

The groundbreaking of a 3.5-acre parcel at the intersection of Viera Boulevard and Schenk Avenue will take place in May.

Jim Peterson, the owner of Jimson Hospitality Group — the developer for the hotel project — is one of the largest franchisees for Choice Hotels in the Southeast. However, for the Viera Boulevard location, Peterson, a native of Brevard County who also is the project director, will be flying the flag for his new franchise: Jimson Hotels. 

The three-story upscale hotel with 50 sound-proof smart rooms and river views will be the first of its kind.

“Every room will be digitally controlled with Alexa,” said Salvatore Burke, a real estate broker and the owner of Burke Group International, who helped Peterson acquire the land for the project. “You can hook in your phone to do anything digital. It’s Bluetooth-oriented. You can listen to your own playlist on the speakers in the hotel room. Do automated windows. Things along those lines.”

The rooms will be equipped with more than a bed and a mini-refrigerator. They will be considered to be suites that feature a queen or king bed, an eat-in kitchen, surround-sound television, and a comfortable sitting area with a couch.

“It’s designed for a stay of a few days or even a week,” Burke said.

The sleek and modern exterior with sharp edges and a variety of gray tones, whites and blues, will have self-cleaning sprinklers to remove dirt and algae. The landscaping will be lush, green and inviting.

Solar panels will light the pool and common areas, as well as the parking lot. Some parking spaces will be covered.

Inside, the décor will be modern and industrial. The roof-top restaurant will feature made-to-order from scratch recipes by a private chef, and the menu will be ever-changing. Live entertainment will take place at the roof-top bar and below at poolside. A banquet room will be available for meetings.

There will also be an in-hotel salon, a gym and a retail store.

“We have the blueprints drawn up, and we are ready to move forward,” Burke said. 

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