Earth Fare scheduled to open January 9


Earth Fare's food philosophy is exemplified by a rigorous set of quality standards, which ensures that all products sold are free of high fructose corn syrup, artificial fats and trans- fats, artificial colors, artificial preservatives, artificial sweeteners, bleached or bromated flour, and are never administered antibiotics or growth hormones.

photo by Jill Blue

ASHEVILLE, NC – This January, Viera residents will discover what thousands of other Florida shoppers already know— the healthy offerings at Earth Fare can help you lead a longer, healthier, happier life. Earth Fare, the authentic specialty natural and organic food grocery store and full-service supermarket, will celebrate the opening of its eleventh Florida location in the Viera East Village Shopping Center on Murrell Road.

Earth Fare invites the community to join them for a Grand Opening celebration on Wednesday, Jan. 9 just before 7 a.m. with a ribbon-cutting ceremony and a $3,000 check presentation to the Verdi Eco School, a not for profit, K-8, urban farm school that uses agriculture and sustainability to connect subjects across the entire curriculum. The contribution will be used to rebuild and enhance the community garden infrastructure to support growth, education, and skills sharing for the local community. The ceremony will be followed by a fun-filled day for the whole family. Customers can expect a mystery gift card giveaway valued at up to $1,000 to the first 500 shoppers in line, exciting contests and giveaways, free samples, product demonstrations, and more. With each new Healthy Rewards sign-up, shoppers will also receive a free reusable bag while supplies last. Healthy Rewards grants shoppers’ access to the store’s best deals, so they can save each time they shop with Earth Fare. Sign-up or follow along on Facebook to learn more about opening week festivities and specials.

“At Earth Fare, we are passionate about helping our shoppers make the connection between Clean food and living longer, healthier, happier lives,” said Earth Fare president and CEO Frank Scorpiniti. “We’re thrilled to become the newest member of the thriving Viera community and to continue to bring the Cleanest, healthiest options for years to come.”

Beyond groceries, the 27,000 square-foot store will also feature Earth Fare’s Heirloom Café and Juice Bar. The Heirloom Café will feature juices, smoothies, coffee drinks and custom blends. Shoppers will also find a variety of Clean, natural choices in the deli and prepared foods section. Amenities include a salad bar, hot foods bar, pizza station, sandwich counter, and conveniently packaged meals-on-the-go. These delicious options can be enjoyed in the Café with free Wi-Fi, or taken home so shoppers can enjoy a hassle-free, homemade meal.

Earth Fare made headlines last year when it challenged Americans to take control of their health through their food choices and Live Longer With Earth Fare®. To further that commitment, in January, Earth Fare launched its healthy lifestyle magazine, The Clean Plate – a guide to eating Clean and living a healthier, longer life. Page by page, The Clean Plate details why the Earth Fare difference matters by examining every category of the store, outlining Earth Fare’s approach to meat and seafood, pantry staples, prepared foods, bakery, specialty, wellness, and beauty.

Since 1975, Earth Fare has distinguished itself as a leader in the healthy foods industry by developing a unique Food Philosophy, ensuring that all products sold are free of a variety of unacceptable ingredients, found on Earth Fare’s Boot List. In addition, Earth Fare offers more than 1,000 private brand food products sourced using only non-GMO ingredients, with more added to shelves each day.

Earth Fare is committed to providing healthy food to everyone, everywhere, which means offering the Cleanest, healthiest assortment at an incredible value. Daily Meal Deals mean that a family of four can enjoy a healthy meal together every day of the week for less than ten dollars. The brand also boasts a line of value-priced, all-natural cleaning products, wellness supplements, and knowledgeable store staff to help provide solutions and suggestions for eating and living Clean.

Learn more about Earth Fare’s fresh approach to improving lives through a healthier lifestyle at


ABOUT EARTH FARE — Founded in 1975 in Asheville, North Carolina, Earth Fare is one of the largest natural and organic food retailers in the country, with more than 40 locations across 10 states in the Southeast, mid-Atlantic, and Midwest. Their full- service philosophy incorporates the highest food Quality Standards in the industry with compelling value, friendly and knowledgeable service, and superior shopping experience. It’s a philosophy that makes it easy to live a healthier lifestyle, every day. Live Longer With Earth Fare.®

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