New interchange brings rapid growth, opportunities to Viera


Viera's exploding growth has defied expectations as new businesses continue to seek coveted territory.

Viera Voice Artist rendering

Even by Viera standards, the new construction set to take off near the intersection of Interstate 95 at Viera Boulevard is staggering.

According to Mike Renfro with Matthew Development LLC, whose firm is helping to make the construction a reality, a Texas Roadhouse restaurant, Cumberland Farms convenience store, CubeSmart storage facility and Goodwill thrift store will soon be constructed near the intersection of Viera Boulevard and Star Rush Road.

Renfro said CubeSmart should be completed by August. Additionally, he noted that the other new facilities would be “coming out of the ground within three months.”

“There is going to be a lot of construction activity,” Renfro said.

On the east side of I-95, Viera Heart and Vascular is under construction.

But there’s even more construction coming to the area. According to a permit registered with the St. Johns Water Management District, Chick-fil-A has filed a permit to build a near 5,000 square foot facility in what will be known as the Viera Boulevard Commercial Center. It will be on the southeast corner of Viera Boulevard and Stadium Drive.

Per the site plans submitted to the county, a new Wawa convenience store will be built near the Chick-fil-A.

To help manage some of the concerns regarding traffic in the area, Renfro added that a new traffic signal would be put into place at the intersection of Viera Boulevard and Star Rush Drive.

“The light has been ordered and we are just waiting for the delivery of the mechanical parts and it will be installed,” Renfro said.

A prime reason for businesses seeking out the currently unoccupied presence of land is the recent opening of a diamond interchange, which links an Interstate 95 exit to Viera Boulevard.

“As with any interstate interchange, certainly new ones, that's generally a focal point of development for the community," said Eva Rey, director of community management with The Viera Company. “We did anticipate that interest.”

She added that an area west of the Interstate 95 overpass near Viera Boulevard has even more potential for growth.

“Ideally, what we would like to see in there is sort of a corporate park. Businesses that need that interstate access relocate to the area,” Rey said of a space that she described as “north of Viera Regional Park all the way to Viera Boulevard west to Stadium Parkway.”


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