Light Up parade to beam with brilliance


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Last year's Light Up Viera Holiday Parade was popular among children and adults. This year's sixth annual parade will begin at 6 p.m. Nov. 24 at Viera High. The parade will be 2.7 miles.

Photo Jill Blue

As part of what has become a Thanksgiving weekend tradition, Viera will once light up at 6 p.m. Nov. 24 with the sixth annual Light Up Viera Holiday Parade.

The parade, put on by the Viera Community Institute, which is the nonprofit arm of The Viera Company, will feature more than 1,000 participants according to event coordinator Laurie Widzgowski. It also will have 16 floats, five marching bands and more than 100 costume-wearing participants. The floats and participants will illuminate and fit with the spirit of the parade.

The parade route will begin at Viera High School and traverse 2.7 miles, according to Widzgowski. The route will see participants turn onto Veterans Way before going onto Breslay Drive. From there, they’ll turn right onto Tavistock Drive and then turn back onto Viera Boulevard before going back to Stadium Parkway en route to the parade’s conclusion where it all began at Viera High School.

The route is expected to be teeming with patrons hoping to catch the action. Widzgoswki said organizers expect around 20,000 people to line the streets of Viera to watch the parade.

Still, despite the large numbers of people expected to attend the parade and the growth of the area itself, Widzgowski said organizers have worked hard to make sure the parade is structured similarly to the way it has been in past years.

“I think from a company standpoint, we’ve tried to keep the parade to the size that it is. We’ve just tried to change the elements within it,” Widzgowski said. “…. We want to not commercialize it, but keep it for the community.”

Holding the parade on Thanksgiving weekend makes it unique.

“One of the things that was looked at was when the other parades happen throughout Brevard County and wanting to make our parade for the community special,’’ Widzgowski said. “What better way to do that than tying in to the Thanksgiving holiday and kicking off the holiday season with a vibrant parade," Widzgowski said.

A fireworks display will be put on, and there will be an entertainment area next to the Calvary Chapel church off Fellowship Place and across from Viera High School. It will feature performances by the Viera Performing Arts Studio and Brevard Hawaiian dancers. In addition, a Wells Fargo Concord stage coach will be in the area for the first time this year.

For information, go to vieracommunityinstitute.com, the Viera Community Institute Facebook page and VieraVision on Twitter.

 

 

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