Quilts and Lace expansion allows for more store offerings


Published:

Beth Sweet of Quilts and Lace demonstrates the new Brother Luminaire Innov-is XP1.

Jill Blue

Quilts and Lace is expanding its current store location at 7720 North Wickham Road, Suite 111, in Melbourne. Now 4,800 square feet, the store will feature a 1,200- square-foot classroom and a 3,600-square-foot retail store.

“I’m trying to make the sales area more welcoming,” said owner Beth Sweet. “My biggest goal was to make the sewing machine displays more welcoming so people would be more comfortable coming in and sitting at the machines.”

Also new to the store will be a dedicated classroom.

“We have these neat, movable walls that I had a construction company make for us,’’ Sweet added. “I’ll be able to do larger events, which I typically do on a monthly basis. The movable walls can be moved back so we’ll have more space.’’

The store will feature new vertical blinds, freshly painted walls and a storage area, as well as a new office.

“Before the end of January, my goal is to do an expansion party, around the end of the month,” Sweet said.

“It will be a nice way to show people how everything is going to be a little bit more acceptable to them, that the classroom is going to be more convenient. I also include gifts, special offers and door prizes.”

From Jan. 24 to 26, an representative from Brother will do a hands-on demonstration and instruction on the PR 1050X, a multi-needle embroidery machine. The course is called “Embroidery for the Hobbyist on a Multi-needle.”

“You can do hats or a sleeve of a sweatshirt or small purses,” Sweet said. “It automatically switches colors and can do items that could not be done on a flatbed machine.”

A lecture/demonstration on digitizing software, which turns artwork into embroidery stitches, will be held Jan. 26.

The cost of a one-day session is $59, and a two-day session is $79.

“We always include lunch,’’ Sweet said. “You just show up and don’t have to bring a single thing.’’