A year of hands-on experience at the Viera Voice newspaper was just one step that helped to propel Alex Edwards on track for helping promote concerts at Orlando’s top venues.
The Viera High School graduate oversees digital media and strategic communications for entertainment venues, including the Amway Center, Camping World Stadium and Tinker Field.
Edwards, like many other Brevard County high school students, earned his associate degree from Eastern Florida State College while attending Viera High School.
After graduating from Viera High School in 2013, he moved to Chicago to pursue an acting degree.
Some of his scholarships fell through and he did not want to accrue a lot of debt. So, he moved back home and joined the Viera Voice newspaper part-time as a videographer and photographer. He also delivered newspapers and crafted for the annual Viera Voice Scarecrow Stroll and Harvest Festival.
“I produced a 30-minute video short called "Keep the Spirit of '45 Alive" (to commemorate the 70th year anniversary of the ending of World War II) where we interviewed people in our area that were still living and showcased their memories,” Edwards said.
“I had taken a video editing course when I was doing dual enrollment, so I understood editing platforms before working at Viera Voice.”
Edwards said a graphic designer at the paper helped him learn how to use Photoshop and Adobe InDesign.
That one year of working at the Viera Voice quickly went by and Edwards was ready to go back to school. He was accepted to the University of Central Florida's acting program but decided to pursue a marketing degree instead.
“I needed the degree to do marketing but did not need a degree to do acting,” Edwards said. “But I always wanted to stay in the entertainment (industry).”
After graduating from UCF in 2016, Edwards became an intern for Orlando Venues, which promotes events at the Amway Center. Since completing his internship, he has worked full-time promoting events at the Amway Center.
“I do our social media, our website, digital advertising, maintaining our app, some graphic design, and email marketing. We have a very mean team: me, a colleague and a manager. We are responsible for marketing all of the concerts and the non-sporting events.”
Through his work, Edwards has met many celebrities, including Garth Brooks, Adam Levine, Andrea Bocelli and Billy Joel. “Every time they come to the Amway Center, we give them a jersey with their name on it. Then, we have a presentation and take a photo of them with the jersey to welcome them and wish them a great show.”
Tanya Bowley, the marketing manager for the City of Orlando/Venues, has nothing but good things to say about Edwards.
“Every so often, you’re incredibly fortunate to interview a high-caliber college intern and Alex was the epitome of that type of candidate. … Today, and with over 140 shows to his credit, he seamlessly navigated his role as an intern to ultimately carving a path overseeing digital media and strategic communications for our entertainment venues, including Amway Center, Camping World Stadium and Tinker Field. It's been a rewarding journey working alongside him and I look forward to his much-continued success,” she wrote in an email.