A new market with an international flair will be opening in Rockledge at Fiske Boulevard and Barton Boulevard — Thrifty Specialty Produce & Meats.
“There are tremendous amounts of international fruits, vegetables, meats and seafood,” said John Newton, the president of Newton Land Development Inc. and Newton Real Estate Group, LLC., which is managing the project. “You will get a lot of international things that you wouldn’t find in other stores. They have more choices of mangoes. And they have different types of mushrooms and cabbages that you might find in an Asian restaurant.”
The Rockledge store will feature a hot food bar and an adjacent indoor eating area.
The 3,400-square-foot store is Thrifty’s fourth location in Central Florida and will be twice the size of the Palm Bay location. Others are in Melbourne and St. Cloud.
Pedro and Lonelis Hernandez, owners and operators of the Palm Bay store, will also run the Rockledge location.
“I absolutely love the amazing customer service at Thrifty’s. The fresh seafood department is without compare. Those gentlemen are truly a gem,” wrote Asasha Vives of Viera via NextDoor private messenger. “The prepared food area is always immaculate and the food mouth-watering. Everything is always stocked and well-priced. Been shopping there for years now.”
“They have an incredibly huge meat and seafood department that can cut the meat the way that you want,” Newton said.
Thrifty Specialty Produce & Meats will be the main anchor at the newly named Rockledge City Center plaza, which is near the Rockledge Country Club, joining long standing tenants Autumn’s Crab Seafood Restaurant and The Hospice Thrift Store. The plaza is being enlarged and will include additional spaces for lease.
“Six weeks ago, we initiated a full top-down, a new roof, stucco repairs, paint and a complete buildout,” Newton said.
“As we renovate, besides giving a new face-lift of the place, we are redoing the landscaping, putting in a new parking lot, new light poles and irrigation system. We will be resealing and restriping the parking lot. It will be the appearance of a brand-new shopping center.”
The interior will boast polished concrete floors and an open ceiling concept with hanging lights.
“We are very excited about this business coming into our city,” said Rockledge City Manager Brenda Fettrow. “We’re just thrilled to have them here.”