Luxury dealership rolling into Viera in early 2022

Aerial view of area where the new luxury dealership will be built in Viera.


Island Lincoln of Merritt Island is bringing its luxury car lines of Lincoln, Jaguar and Land Rover to Viera.

The new dealership is scheduled to open January 2022 on Bromley Drive.

“We are 14, 15 months out,” said General Manager Jim Cavanaugh, who will celebrate his 35th anniversary with Island Lincoln in March. “All that is subject to the permitting and breaking ground.”

“We are really excited about this move,” he added.

The new construction features a two-story building with Island Lincoln of Melbourne on one side and Jaguar Melbourne and Land Rover Melbourne on the other.

“We’ll have enough space to park all of the inventory and the customer cars,” Cavanaugh said.

Of the 2022 models the dealership will carry, Cavanaugh said he has seen some artist renderings, but nothing has been released yet.

“We have a new Jaguar coming out in 2021,” Cavanaugh said. “Jaguar has consolidated their passenger cars, their sedans, down to one: The Jaguar XF with three different variants. Then there’s the restyling of different vehicles. The 2021 Lincoln Nautilus will have a refresh.”

At its Merritt Island location, Island Lincoln offers a movie theater, barber shop, library, fitness center and restaurant that serves breakfast and lunch Monday through Friday. It’s undecided at this time whether the Viera location will offer such amenities.

The luxury dealership always prides itself on customer service excellence, Cavanaugh said.

“If someone wants to purchase a vehicle and doesn’t want to come into the dealership, we can deliver right to their door,” Cavanaugh said. “When someone needs service, they can call, and we will come out to your house and bring you a loaner car while your vehicle is cleaned and serviced.

“We provide the public with an effortless experience that exceeds their expectations.”

For more information, call Island Lincoln at 321-616-8194 or visit the website