PulteGroup Groundbreaking

Officials with The Viera Company and PulteGroup toss shovelfuls of dirt during a Nov. 11 groundbreaking ceremony for Del Webb at Viera. Clint Ball of the PulteGroup, left, Doug Hoffman of the PulteGroup, Max Perlman of the PulteGroup, Scott Miller of The Viera Company and Todd Pokrywa of The Viera Company.

New communities keep coming in Viera.

Developers broke ground Nov. 11 on a 1,300-home gated community for residents 55 and older, planned on more than 500 acres west of the Pineda Interchange at Interstate 95.

Del Webb at Viera will be national homebuilder PulteGroup’s first Space Coast community in more than 10 years and marks the company’s first entry into the region’s active adult market.

Pre-selling should start in mid-2022 at the development, which will offer single-family and villa homes with open floor plans and modern features.
“It’s just a great opportunity for us to get back into the Space Coast and we’re happy to bring the Del Webb brand here. It’s the leading brand in the active adult market,” Clint Ball, Central Florida division president of PulteGroup, said during the groundbreaking and ribbon-cutting ceremony at the southern end of Stadium Parkway.

“We know there are a lot of buyers over here who are retiring and living the best part of their lives and we can’t wait to serve them with world-class product and innovation and lifestyle,” Ball said. “And we will have an amenity that’s something to see, and we can’t wait to get that built and show it off to everybody.”

Del Webb at Viera will be built to appeal to the 40 percent of Brevard County residents 55 or older. With an emphasis on the area’s natural beauty and coastal and Caribbean influences, the development will feature water views throughout and tropical landscaping. 

Residents can enjoy a 20,000-square-foot waterfront clubhouse behind the community’s private gates, a 10-acre amenity site with a resort-style pool, cabana oasis, tennis and pickleball courts, a state-of-the-art fitness center, community garden, barefoot bar with food and beverage service, walking and biking trails, an event lawn and dog parks.

The Viera Company President Todd Pokrywa praised the “smooth relationship” between his team and the PulteGroup team that led to Thursday’s ceremony.

“We’re very painstaking in our evaluation of what we do next in Viera, and we wanted to enhance the value of everything we’ve done and what’s coming in the future,” Pokrywa said. “So when we were evaluating how we fill the 55-plus, age-restricted, active adult market segment, it really wasn’t a question. This is the category leader. Del Webb at Viera elevates the offerings to our prospective residents in the master-planned community of Viera. There couldn’t be a better partner to fill this market segment. It’s really taking us to the next level here in Viera.”

Construction should begin soon on the southward extension of Stadium Parkway that will provide access to the development, Pokrywa noted. 
Ball said the Space Coast has changed drastically since PulteGroup last built homes in Brevard.

“I was joking earlier that I had to educate people in the company that they launch rockets and land them on barges now,” he said.

“We’ve come a long way in terms of the technology and innovation and all of the job growth that creates a wonderful environment for people to live here.”
Visit delwebb.com/Viera for more information.