The Viera Company president sets standard for fighting cancer

Todd Pokrywa, the president of The Viera Company, is proud of his fundraising to fight cancer.

After five years as a top fundraiser for the American Cancer Society’s Real Men Wear Pink — Todd Pokrywa, the president of The Viera Company, is poised to set a new fundraising record.

Pokrywa set a fundraising goal to help fight cancer.

“Breast cancer affects everyone — it doesn't matter if you're a man or a woman. This devastating disease impacts far too many individuals, friends, families and communities. That's why I've stepped up to fight breast cancer through the Real Men Wear Pink campaign,” he said in an email. “Since I'm in a position to make a difference within my community, I believe I have an obligation to do so. There are so many worthy causes and organizations within our community doing great work and I am fortunate to be involved with several of them.”

It is Pokrywa’s sixth consecutive year participating in Real Men Wear Pink.

This year, campaigns from Orange, Seminole, Osceola, Volusia, Flagler, Brevard, Lake/Sumter/Marion (The Villages) and Polk counties have joined forces and become the Central Florida Real Men Wear Pink campaign. The campaign’s presenting sponsor is AdventHealth and is chaired by Timothy Clark, CEO of AdventHealth Apopka.

“This is the most successful fundraising year I have had personally since I started participating as a Real Men Wear Pink candidate in 2016,” Pokrywa said. “Last year, as the #1 Real Men Wear Pink fundraising candidate in Central Florida, I raised $20,028 — a total which I have already exceeded this year. The year before, I raised $10,641, which was more than any of the three prior years.”

Pokrywa has raised $76,000 during the past six years, including what he has brought in so far this year. This year, he set himself a goal of $20,000 and has surpassed that with weeks still to go in the campaign, which runs until the end of October.

He said donors are more generous to contribute amid the pandemic and he is grateful for each who contributed.

Pokrywa said that in the United States this year, more than 287,500 of our daughters, wives, mothers, sisters and friends will be diagnosed with breast cancer, along with 2,600 men. In 2021, 44,100 women and men are expected to die from the disease nationwide.

“Representing a major stakeholder on the Space Coast, I am keenly interested in quality of life and the health and welfare of those living and working in our community,” he said. “Every dollar raised helps the American Cancer Society save lives from breast cancer by funding innovative breast cancer research; providing education and guidance to help people reduce their risk; and offer comprehensive patient support to those who need it most, so that no one faces breast cancer alone.”