Winn-Dixie delays Viera opening to make store larger

Winn-Dixie plans fresh new offerings in produce and other departments at its Viera market.


Winn-Dixie has turned its attention to Viera and Melbourne for the opening of two new stores.

Though the opening of the one in Viera has been delayed until early next year, it will be larger than originally had been projected to go into the former Earth Fare building.

The building is in Viera East Village Shopping Center at the intersection of Murrell Road and Viera Boulevard.

“We’re moving the Viera store opening to early 2021,” said Kaley Shaffer, a spokeswoman for Southeastern Grocers, the parent company of Winn-Dixie. “Customers in the Viera area will have a larger store.”

Shaffer said the delay in opening the store is because they had an opportunity to work with the shopping center to enlarge the space. Earth Fare was 27,000 square feet.

“We’re very excited,” Shaffer said.

Robin Orlando, owner of Brooklyn Pizza and Pasta, is looking forward to the opening of the Viera Winn-Dixie.

“We are super excited that the Winn-Dixie is coming in,” Orlando said. “We can wait. It’s going to bring a lot more foot traffic.”

While Viera will have to wait until early next year, another Winn-Dixie store will open in mid-December at 3170 W. New Haven Ave. in Melbourne.

“I think the Melbourne community is going to be excited to welcome Winn-Dixie,” Shaffer said.

The new stores will feature seafood departments with fresh locally caught selections, including Florida Keys lobster, stone crab and Mayport shrimp.

Winn-Dixie also is making it easier for customers to find healthy options by looking for the “LiveWell” message tags. There also will be special to-go meals.

The new stores in Brevard County are among eight opening in Florida.

Southeastern Grocers Inc. is parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie, making it one of the largest conventional supermarket companies in the U.S. SEG grocery stores, liquor stores and in-store pharmacies are in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina.